How Crowdfunding Works
For more information on the sponsorship process for both Sponsors and Creators, please visit our About section.
Who can be a Creator?
GO! has been created for Aston University students,staff and recent alumni so a Creator must be a registered member of the university or prove they were a member.
Why do alumni sponsor projects?
Most alumni had close attachment to clubs and societies during their time at university. They are keen to help and support their old establishments, especially when Creators offer them rewards which help them to reconnect.
How much can Creators raise for projects?
GO! supports all sorts of projects, from big to small. Creators can raise funds for projects of any size they wish. There really isn't a limit on too small or too big - whether that's £100s or £1000s. GO! can help!
What is all-or-nothing funding?
All-or-nothing funding means that unless your project has achieved its minimum fundraising target by its fundraising deadline, no donations or rewards change hands.
Assuming you reach your minimum target by your fundraising deadline, we will process your pledges. In order to arrange payment, please contact us after your completion date. If we don’t hear from you, we will get in touch with you.
Can I change my profile name?
Make sure you're logged in, go to 'account', and click on the 'edit profile' button.
I forgot my password. How can I log in?
D'oh! You can reset your password by clicking the 'reset your password' link on the login page. You will be sent an mail which contains a link to gain access to your account.
How do I delete my account?
Contact us using our contact form! We'll miss you!
Can I change my email notification settings?
You will only receive emails about projects which you are following. To stop receiving these, go to the project page and click 'Follow' - when the pink heart is absent you won't receive email updates. If you no longer wish to receive our newsletter, click on 'Unsubscribe' at the bottom of any newsletter.
Who is the team behind GO!?
The university's Development and Alumni Relations (DARO) team are behind the creation of GO! and will work closely with you to ensure your projects are successful.
Starting your project
Can I be a Creator?
Are you a registered student, former student or a member of staff at Aston University? Yes? Then you can be a Creator and post projects on GO!
What types of project can I post?
Are you running a sports club in dire need of some new equipment? Are you part of a drama society hunting for some costumes or a proper location for a production? Or are you a biologist in need of an incubator to grow some baby terrapins?
Projects can be pretty much anything! It doesn't matter what you are raising funds for - whether it's for a personal project or for your club or society it must benefit the student experience, the university or the wider community, GO! is for you!
A few rules do apply and you can see these in the Hubbub Guidelines.
I just need general sponsorship to cover my society's costs for the year. Can I post on Hubbub?
Just seeking "sponsorship" doesn't really constitute a project. However, that doesn't mean you can't turn it into one. Think about how you could break this down for potential Sponsors. How will you spend the funds? What will they allow you to do? Over what period will the funds be used?
For advice on how to create an awesome project visit Hubbub Academy.
I'm raising money for charity. Can I post on GO!?
We divide charity fund-raising into two parts. We can help you raise funds to finance your travel, accommodation or equipment for a charity trip. However, we recommend using a site like MyRaising to collect funds for the charity itself. This is a more efficient way of collecting as you will raise more money per donation for the charity. This is largely due to the tax incentives websites like these can apply for on the charity's behalf. Nevertheless, we believe you deserve support to carry out your project. Do you need to buy specialist trekking gear? Or funds to cover your travel/accommodation costs? If so, GO! can help you raise the funds to carry out your project or event, and perhaps, make it even better as long as this is benefiting your university experience or the university is making an impact on the wider community!
For example, you need to raise £1000 for Charity X in order to qualify for a charity expedition to Nepal. We recommend you use MyRaising to raise this money, but MyRaising will not permit you to use the website to raise money to cover personal costs. Step forward GO! We can help you with all of your personal and/or group expenses.
Are a minimum needed, funding target and completion date required?
If you are a student and your project fundraising campaign is successful, we will contact you to arrange the secure transfer of funds. If you are a member of staff we will be in touch to arrange allocation of funds to your project.
You can find out more about how we collect donations and transfer these to Project Creators under ‘Transfer of Funds’ in our FAQs.
Are rewards required?
Yes! We've found that offering a reward for a donation helps Sponsors to engage with your project and encourages donations. The better your rewards, the more likely you are to reach your funding target. But remember, you only need to deliver your rewards if your project reaches its minimum needed or after you have received your funding. Rewards should be philanthropic and of no or minimal cost to you.
Who creates the rewards?
You, the Creator, create the rewards. The better they are the more likely you are to get donations. However, the cost and number of the rewards is also controlled by you, so do consider this when choosing them.
What can be offered?
We leave this largely to you. Rewards are typically items connected to the project itself – a copy of the CD recorded, a limited edition of the magazine, a signed print of the show. Many Creators will also wish to offer experiences – tickets to a show, a concert or a society dinner are popular. Then there are various forms of accreditation reward ranging from a mention on your website or in your magazine to naming something after a Sponsor. Anything that seeks to build a relationship with Sponsors is a great approach.
For advice on choosing rewards, check out Hubbub's Rewards Guide.
What cannot be offered?
No alcohol, drugs or pornography please! Investment, loan solicitations and coupons or discounts on future goods are also forbidden. We don't want you to get locked up!
Can I limit the quantity of a reward?
Yes. When you add a reward to your proposal, you will be asked to specify whether it is in limited supply and, if so, how many you are able to provide.
How can I get Sponsors' information to give them their rewards?
We will collect all of the information you need for you and make it available to you after your completion date if your project is successful.
Why doesn't the number of Sponsors match the number of rewards?
Sponsors have the option of selecting a reward beneath their donation level or to select no reward at all.
What happens after I submit my project?
For advice on how to promote you project, you can visit the Promotion section of Hubbub Academy.
They also have some great advice and checklists in their Promotions Guide.
Can I edit my project after submitting?
Sorry! Apart from us needing to keep reviewing amended proposals, we feel this allows too much room for Creators to change the deal after Sponsors have made donations.
However, you can add updates to your project once published so that Sponsors can keep track of the latest developments.
Can I change my minimum, funding goal or completion date after submitting?
No. It is not permitted to edit your project after submission.
Can I edit my project after funding is completed?
No, otherwise Creators would be able to raise money donated for one purpose and then spend it on something different. This isn't fair on your Sponsors.
How many projects can I post at the same time?
As many as you want. We impose no limit though it might be in your interest to keep the number of live projects low. This prevents you exhausting your networks of potential Sponsors. Sponsors are unlikely to donate several times to the same person or society in a short space of time. Even if they do, their donations will be far smaller when shared between multiple projects, meaning that maybe none of your projects get funded!
Can I split funding for one project into several projects?
Yes. The advantage of doing this is that people might be more interested in one aspect of your plans than another and, in doing so, you're giving them the freedom to choose where to put their money. The disadvantages are outlined above. You must also remember that if you earn funding for one aspect of the project, but not the others, you are still obliged to complete the successfully funded project.
Can I share my project with friends before I submit?
Yes. In the sense that you will be able to discuss what you're doing with people online and via word of mouth. However, you will not be able to send people a link to your project in draft mode (though screenshots are possible). In order for other people to view your projects prior to it going live, you will need to log in to your account and demo the project in preview mode.
Can I cancel my project?
You can cancel a project by informing us using our contact form. We will notify your Sponsors.
Can I retry if unsuccessful?
Yes. If you didn't reach your minimum you can re-submit your project as many times as you like. However, we recommend that you make some alterations. Why weren't you successful last time? Would a different funding target or completion date help?
You can view advice on setting these in Hubbub Academy.
What happens if funding is completed before the completion date?
Nothing! There isn't an option to end a project early. Donations are only collected at the completion date. We allow Sponsors to continue donating even after your target has been reached so you could even generate more. We have found that projects offering great rewards have managed to achieve many times their funding target!
Can I raise more than my minimum needed?
Yes. Your minimum needed is the minimum you need with which to carry out your project.
How many Creators can I have on my project?
There can only be one Creator account per project, but you should definitely get help from your friends and other society, club, group or department members to help create and promote it. Once your project goes live anyone could sign up to become a Helper. Once they register they will be sent a unique link to your project which they can then share with their networks. The Helpers feature allows you to track how many clicks and donations an individual has generated.
Can I pledge to my own project?
Sadly no. Credit card rules do not allow Creators to make a payment to themselves. This prevents individuals from attempting to obtain a cash advance. Please don't try it - not even from another account.
Where can I find Sponsors?
Does it cost anything to post on GO!?
No. Not a penny. Payment fees will only be applied when a project is successfully funded.
Do I have to make a video?
Yes, a video is highly recommended as it greatly improves your chances of achieving your funding target.
Can I add a video later?
No. You can't edit a project after submitting it.
Any advice on what makes a great video?
What types of video can I use?
How large can my video's file size be?
How many images can I have?
One video, but as many images as you like! You just need to enter the web address of the image in your project description.
Can I use music on my video?
Yes, but only if you have permission to do so from its owner! Alternatively you can use any music from http://freemusicarchive.org/
Can I embed media?
You can add images to the description section of your project, but not videos.
What are Updates?
An Update is a bit like a status update on Facebook or a tweet on Twitter. It lets Sponsors know about developments in your project and how you're getting on. They breathe life into your project and are essential to the sponsorship process. For advice on how to use them visit the Updates section of GO! Academy.
What media can I use in Updates?
You can add images and videos.
Will Sponsors know if I've posted an Update?
What is my responsibility for answering questions from Sponsors?
Sponsors may ask you questions about your project. They may want more information on your rewards or to ask for more details about how you will carry out your project, or even for more information on you! Sponsors should be answered promptly. In cases where many Sponsors ask the same question, you should answer with an Update to your project so that anyone viewing it can see this information.
What if I can't complete my project as listed?
If this is the case you must cancel funding immediately. However, please be aware that this could damage your reputation and that of your university, so please do not do it lightly.
You can cancel a project by informing us using our contact form. We will notify your Sponsors.
What if I can't deliver a reward?
Get in touch with the Sponsor(s) immediately. Creators who are honest and open will find Sponsors to be far more forgiving. You may be asked to provide a different reward. In very rare instances, a Sponsor may request a refund. When you submit your project you will be asked to agree to a refund policy, which we will also display to the Sponsor when they make a pledge.
Can I be a Sponsor?
Yes. Anybody can be a Sponsor. All you need is a debit or credit card and to follow the Stripe instructions when making a pledge.
How do I make a pledge?
Simply find a project you like and hit the 'Sponsor This Project' button at the right-hand side of the page and follow the on-screen instructions.
When will I be charged?
Your card will be charged after the project fundraising deadline but only if the project you pledge to achieve its minimum needed by this date.
If the project is unsuccessful no money changes hands, so your card/account is not charged.
What happens if a project does not achieve its minimum needed?
Nothing! No money changes hands. This is all-or-nothing funding.
Can I pledge anonymously?
Yes. When you make a pledge you will be given the option of displaying:
- your name and the value of you pledge;
- just your name; or
- remaining completely anonymous.
Please note that you will not be anonymous to the Creator - only to the public.
Is the value of my pledge made public?
Not automatically. We leave it entirely up to you to decide whether your name and contribution should be displayed as described above.
What info about me do you give to the Creator?
Creators see your username, the size of your donation, and the reward you've selected. If their project is successful, we'll also give the Creator your email address so that they can contact you regarding your rewards.
Will you notify me if a project I'm sponsoring is successful?
Yes. You will receive an email regardless of whether the project is successful or not.
Can I change my pledge?
You will not be allowed to amend an existing donation but you can add another one.
How do I change my credit card details before funding ends?
If you paid directly by card, please get in touch with us at firstname.lastname@example.org
Can I cancel my pledge?
When you make a pledge you make a commitment to that Creator. We, and the Creator, would really appreciate it if you don't cancel your pledge. If you really really must, you can contact us on email@example.com.
What happens if my credit card is declined?
Don’t worry, if this happens you will be sent a re-pledge link so you can make sure you have the necessary funds available and re-donate.
Can I change my reward selection?
Sorry, no. Creators need to be able to manage the quantity of their rewards so changes could cause problems for them. You can make another pledge if there is a reward you particularly want.
Can I get a reward if I live in a different country?
Yes. But Sponsors are encouraged to select a higher donation level to counter the postage and packaging cost incurred to the Creators in the process of sending out rewards.
When will my reward be delivered?
If a project is successful, your reward will be delivered at the approximate delivery date stated on the Creator's project page. If you would like more information, you can contact the Creator directly through their profile or project page.
What do I do if the rewards haven't yet been delivered?
The delivery of rewards is a tough part of the process for Creators, especially where there are large numbers of rewards to send out or they have problems with the organisations producing their rewards. Hopefully, they will communicate any problems to you and we ask for your understanding here. However, if you wish to inquire further, you can contact the Creator directly through their profile or project page.
Can I trust Creators?
In terms of a Creator's ability to deliver, it's up to them to make the case that they can successfully bring their project to life. A creator will find it very difficult to raise funds for a project without enlisting the support of individuals in their network, as well as related organisations, and their institution.
In many cases, you will know the project creator, or you heard about the project from a trusted source. Obviously, in these cases, you will have fewer problems of trust. The advantage of our focus on registered students is that it's very difficult for these to avoid detection and institutional redress.
Creators are encouraged to share links to their personal websites, Facebook groups and Twitter feeds as well as any pages that show work related to the project, or past projects. Still not sure? Ask the Creator a question via their profile or project page. At the end of the day, we leave it to your judgement. If you spot anything you think looks suspicious, there is a button on every project page where you can report suspicious projects.
How can I get more info about a project?
Most people will be happy with the information provided in the proposal and video. Short of visiting the Creator's website, you can ask them directly! You can contact the Creator directly through their profile or project page. If you have already sponsored a project and you would like to make your question public, you can post a comment on the project. The Creator will be notified by email when you do.
Will projects be completed as described?
In terms of a Creator's ability to deliver, it's up to them to make the case that they can successfully bring their project to life. Part of the Creator's job is earning the trust of Sponsors, especially those who don't personally know them.